Not only do you need to know what and why they buy, but you also need to know how to communicate to potential clients so that they know that your company can provide what they need.

WOW! That’s a tall order!

Volumes have been written on sales and marketing strategies. Entire degree programs are dedicated to it. So, how’s the average Joe Business Owner supposed to get a handle on the essential knowledge?

Here’s my personal recommendation, a book, Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide. I stumbled upon this book on Amazon, then promptly borrowed it from the library. After reading it (twice), I bought my own copy. THAT’s how much I like it.

The author, John Jantsch, also has a website by the same name: Duct Tape Marketing, which is filled with even more great ideas that are easily understood and implemented by business owners and bloggers alike. Heck, I even learned a cool way to pimp out my Facebook page from reading his Facebook page. Both the book and the site are full of really useful stuff.